If you are looking for help and tips on web design then this guide should help you.
1. Make your page simple
If you are looking for customers to stay and read your web page and potentially purchase items, you need them to feel comfortable. This can be achieved by having less – not more information per page. The more cluttered a page looks then the more information a person needs to read to find what they are looking for. If your page is too cluttered it might put people off.
2. Aim above the fold
It is a fact that many people will judge the site on what they see first and if your vital information is only found when the person moves down the page, they might have left the site before getting there. So, more information or the vital information needs to be displayed in this section of the web page.
Too many different colours will not benefit your web page. Keep them simple and try to stick to a few per page. Bright garish pages will have the potential to put off people and not draw them in.
4. Key element
Before you put your thoughts into a design go through what are the key elements that you need to reach out to your audience. Think about what you want to attract and how by keeping the key element as a focus; then build your design around that idea.
5. Tried and tested
If you opt for a layout that many people who use the web have seen and feel comfortable using, then this is the way forward. Don’t go out on a limb and design a new layout. It could cause more confusion and alienate your visitors.
It is also just as important to keep your navigation in similar places, either at the top or on the left of the page. This will help your visitors find the different places that they are looking for; confusing your visitors will just make them leave.
Pictures and images on your web site can have very immediate effects on a person visiting the site. You want something that the person will remember, so it needs to catch their imagination something too ordinary and they won’t remember your site from the rest they visited.
8. Follow trends
If a certain item on the design front becomes really popular, maybe the inclusion of a button, a Facebook page, then don’t ignore them. They have become popular with potential customers waiting for you to follow suit.
If you have any functions on your web pages they must work; it will make your customers think twice about a purchase if something isn’t working correctly, or links to a wrong page.
Your web page must be able to adapt no matter the size of the device that your customer is searching for you on. If it doesn’t adapt, the customer could miss a vital piece of information or just not bother with your site because other sites have adapted.