If you are looking for help and tips on web design then this guide should help you.

1. Make your page simple

If you are looking for customers to stay and read your web page and potentially purchase items, you need them to feel comfortable.  This can be achieved by having less – not more information per page.  The more cluttered a page looks then the more information a person needs to read to find what they are looking for.  If your page is too cluttered it might put people off.

2. Aim above the fold

It is a fact that many people will judge the site on what they see first and if your vital information is only found when the person moves down the page, they might have left the site before getting there.  So, more information or the vital information needs to be displayed in this section of the web page.

3. Colour

Too many different colours will not benefit your web page. Keep them simple and try to stick to a few per page.  Bright garish pages will have the potential to put off people and not draw them in.

4. Key element

Before you put your thoughts into a design go through what are the key elements that you need to reach out to your audience.  Think about what you want to attract and how by keeping the key element as a focus; then build your design around that idea.

5. Tried and tested

If you opt for a layout that many people who use the web have seen and feel comfortable using, then this is the way forward.  Don’t go out on a limb and design a new layout. It could cause more confusion and alienate your visitors.

6. Navigation

It is also just as important to keep your navigation in similar places, either at the top or on the left of the page. This will help your visitors find the different places that they are looking for; confusing your visitors will just make them leave.

7. Imagery

Pictures and images on your web site can have very immediate effects on a person visiting the site.  You want something that the person will remember, so it needs to catch their imagination something too ordinary and they won’t remember your site from the rest they visited.

8. Follow trends

If a certain item on the design front becomes really popular, maybe the inclusion of a button, a Facebook page, then don’t ignore them.  They have become popular with potential customers waiting for you to follow suit.

9. Functionality

If you have any functions on your web pages they must work; it will make your customers think twice about a purchase if something isn’t working correctly, or links to a wrong page.

10. Adaptability

Your web page must be able to adapt no matter the size of the device that your customer is searching for you on.  If it doesn’t adapt, the customer could miss a vital piece of information or just not bother with your site because other sites have adapted.

About the author

Carmel is a web developer and designer who also works part-time as a freelance writer. Despite her busy schedule, she makes it a point to share her knowledge about web design and development through her articles on blogs.


La verdad que iPage va ripidasimo, no he encontrado host igual en todo el tiempo que llevo trabajando como desarrolladora web, me pase por curiosidad por la pagina a ver que decian y sobre que host y al ver ipage me lei enterito el post y la verdad que habeis acertado en vuestro analisis. Es tal cual lo poneis aqui.Un saludo desde Pamplona

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